About Urbana Varro
About Urbana Varro

From hotels to retail centers to office complexes, the Executive Team at Urbana Varro is comprised of a management team with over 75 years of management and hospitality experience. With a focus on hospitality and with most members of the management team averaging over 25 years in hotel management, the Urbana Varro team understands how to create value in any market, sustaining optimal results not only in good times but also through challenging downward transitions.

Our Senior Team focuses on enhancing value by utilizing a unique and diverse blend of experience, skill sets, and relationships. With Urbana Varro’s focus clearly on enhancing value, each property is operated with institutional standards and entrepreneurial skills. Urbana’s development capabilities in concert with management, operations and leasing services, uniquely provides a seamless process to our capital partners and third party owners of properties in need of renovation, re-development, adaptive reuse or turn around expertise.

Our infrastructure supports a hands-on approach to all facets of hotel management-including customer service, recruitment and staffing, property management and guest relations-is unique in the industry. We recruit and train teams with a laser focus on maximizing profit through service and heavy emphasis on aggressive sales both on a national, as well as a local level, thus maximizing the contribution to the bottom line.

Urbana Varro is steadfast in its belief that in order to achieve optimal results for stakeholders, there needs to be a proper alignment between property management and ownership and the truest form of such alignment is through both parties having an economic interest in both property operations and the asset’s disposition. To this end, Urbana Varro is committed to investing side-by-side with its institutional partners.

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850 Central Parkway East, Ste 105
Plano, TX 75074
3350 Riverwood Pkwy, Ste 2140
Atlanta, GA 30339
3600 Birch Street, Ste 250
Newport Beach, CA 92660