Overview

Making More Possible.

Urbana Varro is a full-service, U.S.-focused commercial real estate investment company that provides complete, turn-key services and capabilities to its investors, all under one roof.
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Urbana Varro is focused on the acquisition and redevelopment of institutional-grade, opportunistic commercial real estate properties in hospitality, multi-family, retail, and office.

Identify

Through our extensive brokerage network and deep industry relationships, we seek to identify well positioned assets at a meaningful discount to their respective replacement cost. Opportunities that have room to grow returns through value-add initiatives including curing management inefficiencies and renovations.

Execute Value Add Plan

Opportunistic assets will typically require extensive turnaround expertise, which may require extensive brand-dictated PIPs and may have significant deferred maintenance. Our asset management team executes an interior and exterior renovation plan.

Consistent Asset Management

Our best-in-class asset management team is actively involved in managing the day-to-day relationships with the onsite personnel responsible for the property. Rather than hiring a 3rd party management company we support this function in-house, thereby creating a better alignment of interest with our investments.

Realize Yield

After execution of the business plan and maturation of the estimated hold period, we run scenarios to determine the best action plan, whether it be a sale, recapitalization, or a refinance and hold.

The Urbana Varro team has a deep bench of 3rd party institutional LP capital partners who invest side-by-side with us, providing significant buying power. Decades of expertise in acquisitions, renovations, operational asset management, development, rebranding, and financing give our institutional partners the confidence that comes only from an experienced sponsor.

In a typical transaction, our 3rd party institutional LP capital partner would contribute 80-90% of the equity.

competitive-advantage

Investment Approach


Urbana Varro has a proven track record of generating superior risk-adjusted returns via equity investments into institutional-grade commercial real estate rarely accessible to outside investors. Urbana Varro will seek to acquire stabilized, cash-flowing and financially distressed properties in the Top 100 MSAs with some or all of the following characteristics: acquired at attractive discount-to-replacement costs, moderate-to-high barrier-to-entry markets, opportunistic, multiple demand generators, interior corridor, 100+ rooms, and those assets that have capacity for operational improvement and appreciation.

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A Proprietary Investment Platform


Urbana Varro has a proven track record of generating superior risk-adjusted returns via equity investments into institutional-grade commercial real estate rarely accessible to outside investors. UV's proprietary investment platform has allowed it to capture significant market share in an otherwise fragmented space; thereby providing investors with exposure to institutional-grade assets that are moderately leveraged and diversified by geography, asset class and financial structure.

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Consistent and proven

Urbana Varro seeks to acquire stabilized, cash-flowing and financially distressed properties in the Top 100 MSAs with some or all of the following characteristics:


Demand Generators

Demand Generators

“Location, location, location” nothing is more important to a hotel than its proximity to demand generators.

Existing Assets

EXISTING ASSETS

Existing assets with repositioning or adaptive reuse characteristics

Discounts

DISCOUNTS

Substantial discount to both its replacement cost and its market value

Deferred Maintenance

Deferred Maintenance

Have deferred maintenance or require capital imporvements

Track Record


The management team of Urbana Varro has participated in over $5 billion real estate property projects and collectively managed more than 41,000 hotel rooms throughout their careers. Since 2001, the principals of Urbana Varro and affiliates have bought, sold, and developed nearly $300,000,000 in commercial real estate, representing an average historical internal rate of (IRR) of 23%.

Investments Sold

Current Holdings

Our Team

Urbana Varro is a vertically-integrated real estate investment firm focused on value-add and opportunistic real estate investments with a primary focus on hospitality. Committed to receiving superior risk-adjusted returns, our firm seeks acquisition and development opportunities in primary and secondary markets that display strong demand drivers and sustainable growth. Through our extensive network and vertically integrated approach, Urbana Varro is able to acquire, develop, and stabilize well-located real estate poised for long term growth.

Headquarters

3201 Dallas Pkwy., Ste. 200
Frisco, TX  75034
855.516.0700
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Southeast Regional

3350 Riverwood Pkwy., Ste. 2140
Atlanta, GA 30339
404.249.8310
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Southwest Regional

3600 Birch St., Ste. 250
Newport Beach, CA 92660
949.642.3529
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Get In Touch

Getting in touch with us is your first step toward accessing our latest investment opportunities.

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